Up O2 Tickets

The O2 Shopping Experience | ICON Outlet, the O2 Shop & More

The O2, located on the Greenwich peninsula in southeast London, is more than just a cutting-edge indoor arena. It is essentially a sprawling entertainment complex with an 11-screen theater, a bowling alley, and a nightclub, as well as 26 pubs, cafes, and restaurants. The O2 is also a great place to shop your heart out. Read on to find out all the best places to shop at the O2.

O2 Shopping Experience

Up At the O2

ICON Outlet

Icon Outlet boasts an impressive roster of over 60 of the industry's greatest names in fashion and lifestyle. Adidas, Calvin Klein, Levis, Nike, Ted Baker, Gap Outlet, Lacoste, Next Outlet, and Tommy Hilfiger are among the brands available at ICON Outlet.

The O2 Shop

The O2’s passionate and knowledgeable crew will be on hand to show you all the greatest bargains at this new technology discovery center. They can also educate you on how to use your smartphone more effectively, with advice on everything from snapping photos to downloading useful apps.

Top O2 Shops for Accessories

If you are at the O2, you must check out the multitudes of outlets at the venue for accessories like shoes, clothes, shades, and more.

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Craghoppers is a specialized outdoor and travel apparel brand with a global presence. With over 50 years of experience and a commitment to innovation, the company's goods are second to none.

Up at the O2

Gap Outlet

Gap Outlet, one of the world's most recognizable brand names, offers an exclusive collection of comfortable, American-chic styles for the whole family, all at fantastic prices at its O2 outlet.

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New Balance

New Balance is the world's leading manufacturer of athletic clothing and footwear. New Balance maintains that a better fit equals improved results, which is why its products are available in a wide variety of sizes.

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Sunglass Hut

The objective of the Sunglass Hut outlet is to be the best shopping and inspiration destination for top brands, the newest trends, and exclusive styles of high-quality fashion and performance sunglasses.

Top O2 Shops for Beauty & Health

The O2 is known for its shopping outlets, many of which are from world-renowned brands. Top beauty and health-focused outlets at the O2 include:

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Beauty Outlet

Beauty Outlet at Icon Outlet aspires to be the go-to destination for all the newest on-trend beauty products, including Clarins, Elizabeth Arden, Max Factor, Revlon, W7, and Rimmel.

Up at the O2

Indulge Fragrances

Indulge Fragrances offers a boutique shopping experience in its store. The courteous retail specialists at Indulge Fragrances are there to help you select the appropriate scent for you, thanks to their unique training experience and understanding of fragrances.

Up at the O2

The Body Shop

The Body Shop believes that its products can be a force for good by providing high-quality, nature-inspired skincare, body care, hair care, and make-up that is ethically and sustainably created.

Up at the O2

The Cosmetics Company Store

The Cosmetic Store, as part of the Estee Lauder Companies, offers award-winning luxury skincare, cosmetics, and fragrance items from a range of prominent brands such as Estee Lauder, Clinique, and MAC.

Top O2 Shops for Confectionery

Shopping can be tiresome, especially when there are so many premium brands to explore at the O2. These confectionery outlets at the O2 are sure to get you back to shopping with their delicious offerings.

Up at the O2

Hotel Chocolat

Hotel Chocolat, a luxury British chocolatier and cacao producer, is on a mission to make you happy by offering you delectable chocolate. Hotel Chocolat combines the pleasure of fine chocolate with the sustainability of cacao farming.

Up at the O2


Lindt has been committed to creating the tastiest chocolates in the world since 1845. The Lindt Chocolate Shop is the UK's largest in-store offering of Lindt products, designed as the ideal destination for finding the best chocolate, present, or treat.

Up at the O2


Walter Whittard first opened his doors on Fleet Street with a modest yet revolutionary philosophy, 'buy the best'. The franchise has since grown many folds. The O2 outlet of the Whittard offers the very best in the world of confectionery.

Top O2 Shops for Fashion

While on a visit at the O2, one of the most striking aspects that will catch your attention is the array of top fashion brands that have set up shop at this magnificent venue. Here are the top fashion outlets at the O2:

Up at the O2

Calvin Klein

Calvin Klein Underwear, the world's premier designer underwear brand for men and women, is known for its modern elegance, allure and cutting-edge designs. The O2 outlet’s continually inventive concepts promise great fit and quality.

Up at the O2


As one of the world’s most recognized fashion labels, Gap has to stay true to its motto of bringing stylish American fashion within the geographic and economic reach of millions. The O2 outlet of Gap achieves this emphatically.

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GANT is an American fashion label with European finesse that offers upscale clothes, accessories, and housewares for men, women, teens, and children. The O2 store brings all of these to UK.

Up at the O2

Tommy Hilfiger

Tommy Hilfiger has been providing top styling, craftsmanship, and value to customers all around the world since 1985. Tommy Hilfiger is known all over the world as the epitome of high-quality, classic American fashion with a cool twist.

Up at the O2


GUESS is all about sultry, daring, and forward-thinking clothing and accessories. With an unmistakably fashionable eye for detail, this is an all-American aesthetic. GUESS also lets you explore embrace sustainability.

Top O2 Shops for Footwear & Sports

London is a city of many sports. It is, therefore, natural that footwear and sportswear would form a big part of the city’s shopping ecosystem. Unsurprisingly, the O2 has some of the top global footwear brand outlets.

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Adidas brand has a long and storied history in sports. Adidas' objective is to be the top sports brand in the world by creating the best sports products and distributing them at premium outlets like the one at the O2.


Dune London is a global leader in inexpensive luxury footwear and accessories for women and men. The O2 Dune London store has it all, from luxurious heels for every occasion to modern classics, elegant casuals, and must-have trends.

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Asics has developed some of the most supportive and performance-enhancing shoes and clothing on the market, thanks to its research methodology and close partnership with professionals. The O2 store offers a selection of Asics’ top products.

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Craghoppers is known for its durable and stylish outdoor wear. Their collection is geared towards adventure and off-road activities. The O2 Craghoppers store is worth checking out.

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For men, women, and children, Skechers offer the best assortment of inexpensive lifestyle and fitness footwear. You can choose from a wide range of styles, including the most cutting-edge athletic, casual, and fashion sneakers, as well as fashionable sandals and boots.

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Frequently Asked Questions About Up at the O2 Shopping

What shopping options are available at Up at the O2?

The O2 offers a diverse shopping experience with a variety of outlets ranging from fashion and accessories to beauty, health, confectionery, and sports.

What can I expect at the O2 Shop?

The O2 Shop is a technology discovery center where a knowledgeable crew will assist you with finding great bargains and provides guidance on maximizing your smartphone's potential.

What are some top beauty and health-focused outlets at the O2?

Check out Beauty Outlet, Indulge Fragrances, The Body Shop, and The Cosmetics Company Store for high-quality beauty and health products from renowned brands at the O2.

Which confectionery outlets are available at the O2?

Indulge your sweet tooth at Hotel Chocolat, Lindt, and Whittard, offering a delectable range of chocolates and confectioneries.

What are some fashion outlets at the O2?

The O2 hosts an array of top fashion brands, including Calvin Klein, Gap, Gant, Tommy Hilfiger, and Guess, providing a diverse range of styles for men, women, and children.

What are the top global footwear brands at the O2?

Discover premium footwear at Adidas, Dune London, Asics, and Craghoppers, each offering a unique selection catering to different styles and preferences.

Can I find sports gear at the O2?

Yes, Adidas and Asics at the O2 are dedicated to providing top-quality sports products, ensuring you have access to the best in athletic wear.